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Small Business Success Blog

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Blog

SEO 101: Seven Tips for Increasing Your Search Rankings

March 9, 2017, Brian Sutter

Whether your business is competing with other local businesses in the same industry or looking to grab a national or even global market, appearing in the first page of search results is crucial: The top five search results get the vast majority of clicks from users.

Blog

3 Areas to Improve Customer Experience on Your Ecommerce Website

March 8, 2017, John Lawson

Blog

How Much Are You Spending on Digital Marketing This Year?

March 7, 2017, Rieva Lesonsky

Seven in 10 small businesses in a recent survey by GetResponse say their digital/web-based marketing budgets will increase; of those, 30 percent expect their budgets to “increase considerably.”

Blog

Not Your Typical Business Plan Book

March 6, 2017, Jeanne Rossomme

Multiple studies show that owners who create business plans are much more likely to be successful as compared to those who don’t.

Blog

What’s Your Unique Value Proposition?

March 3, 2017, Bridget Weston Pollack

What makes your business special enough that it truly stands out from the crowd? It’s your unique value proposition: the promise you make to customers that they can only truly fulfill by patronizing your business.

Blog

8 Cost-Effective Ways To Show Your Employees You Appreciate Them

March 2, 2017, Nellie Akalp

The first Friday in March is National Employee Appreciation Day in the United States. What better time to show the people who fuel your small business’s success how much you value them?

Blog

11 Technology Tools to Boost Your Business in 2017

March 1, 2017, Melinda Emerson

Melinda Emerson, the SmallBizLady, highlights 11 technology tools that can help you do more in your small business.

Blog

8 Marketing Tips for When Your Business Is Boring

February 28, 2017, Rieva Lesonsky

How can you market a business in a dull field, like an industrial manufacturer, accounting firm or freight forwarder? With the right attitude, marketing a boring business can actually be pretty interesting.

Blog

Working Remotely Is Bad for Your Productivity: Here’s Why

February 27, 2017, Stephan Aarstol

In fact, people who telecommute roughly two days a week aren’t as satisfied with their jobs as you’d think, and their productivity can take quite a hit because of it — especially with tasks involving collaboration.

Blog

How One Man’s Hobby Brewed Up a Business Idea

February 24, 2017, Bridget Weston Pollack

Yeast - Everything Homebrew is a specialty retail store selling equipment and ingredients for homebrewing beer, wine, cider, mead and soda. The shop provides introductory homebrewing and winemaking classes.

Blog

Looking at the History of Business Plans Could Portend a Profitable Future

February 23, 2017, Hal Shelton

What's striking about the history of business plans is how little has changed. Sure, the medium we use has changed over the centuries, but the end result – having a written plan that demonstrates to the business owner and possible investors how to make a profit – has remained consistent.