Marketing Analytics January 29, 2021, 9:00am EST January 29, 2021, 10:30am EST

Marketing is important, but how do you know if it even worked? If a company spends $200 on a marketing campaign, what are the metrics we want to see in order to determine success? What does CPC mean, how are impressions measured, and what are UTM parameters? We'll spend the time in this session looking at results from actual social media campaigns.

Marketing Analytics