Online reviews can really help your business which means bad reviews can really hurt it. There are ways to manage the bad ones and encourage people to leave good ones. Here are a few tips to build a long list of great reviews.
Know how to respond to the bad ones
Most of the time when someone leaves a bad review it is because they want acknowledgment. Telling them that you hear them and their complaints goes a long way. Whatever you do, do not start fighting with a customer online.